Posts Tagged: Content

Integrating content categorization into your SEO strategy

Integrate content categorization into SEO strategy

Categorizing content to specific areas of a website results in a better user experience. How? Users are exposed to targeted, focused content that match their interests. It can also contribute to the impact of your SEO strategy. Content categorization and SEO Content categorization contributes to search engine optimization (SEO), a necessary component of website development… Read more »

3 Benefits of having professional photography on your website

Professional photography serivces, Eugene

While stock images can be useful in adding personality to your website, having professional photography gives your website a much stronger presence. Professional photography raises the quality of your website, evokes professionalism and creates a stronger connection with the viewer. 3 Benefits of Professional Photography Send the message you want When you have original photos,… Read more »

5 Ways to write scannable web content

Content marketing, RG Media Company

When it comes to content writing for the Web, the key is to make the content scannable and as easy to read as possible. Readers browsing the Internet are in a hurry and want to find information right away. According to research by Jakob Nielsen, only 16% of test users read web copy word by… Read more »

4 Benefits of a digital-centric business

Digital solutions for businesses, Eugene

Are you interested in digitizing your business but not sure where to start? Our team at the RG Media Company in Eugene, Oregon can help you enhance your digital marketing presence to create additional new revenue streams, improve efficiency and utilize the latest technology. Our services include: Mobile-friendly website production and design Email marketing Content… Read more »

How RG Media Company integrates Google’s micro moments into your web development

Google Micro Moments at RG Media Company

“Think with Google” came out with a great study this summer on Micro Moments— real-time, intent-driven moments in a consumer’s online journey. By understanding these moments, brands can shape their marketing strategy. With the growing use of smartphones and the Internet readily available to us at all times, each of these moments is primarily driven… Read more »

3 Essential components of a great landing page

Landing page and website development, Eugene

What is a landing page? A landing page is a website page that allows you to capture a visitor’s information through a lead form (HubSpot). A good landing page is targeted toward a specific user, and because it is targeted and has an interesting offer behind it, you will convert more of your website visitors… Read more »

3 Ways strong website content leads to business success

Content marketing, Eugene

People spend more than 50% of their time online looking at content.(AOL and Nielsen) In the age of digital marketing today, having a great website for your business has never been more important for your success. While a fresh website design or mobile friendly design contributes to a good website, content is what drives readers… Read more »