SSL security – How to protect your customers’ information online

Have you ever wondered what the little green lock at the left end of your browser’s URL search bar means? This symbol is one of a set of symbols in Google Chrome that now helps communicate whether your site is secure to visitors, per Google’s security standards.

(image source: https://support.google.com/chrome/answer/95617?hl=en)

What does SSL mean?

“SSL” stands for Secure Sockets Layer. This is the technical term for an encrypting technology that establishes a secure connection between a web server (where your website is hosted) and a browser (Chrome or Safari), or your server and another server. SSL protects sensitive personal information like social security numbers, credit card numbers, login passwords and usernames that are shared online from being stolen or altered in transmission between entities.

How is a secure connection established through SSL?

With an SSL certificate, you are equipped to trigger SSL protocol to encrypt the information your customers share on their browser as it is sent to the server on which you want to store it. This also applies to sharing information between your server and another server. In many cases, you can purchase an SSL certificate with your domain, or you can host your website with a company that offers free SSL certificates with your website purchase.

Basically, your website must have a Certificate Signing Request (CSR) on its server, which requests a digital certificate from a Certificate Authority (CA), and allows you to use SSL. Browsers only trust SSL certificates that come from trusted CAs. When the host has a CSR, SSL security protocol may be followed, and what is called the “three-step handshake” is initiated to establish a secure connection.

The Three-Step Handshake

1. Client Hello (Browser or first server)

The first browser or server reaches out to the server where you want information to be stored to establish a secure connection.

2. Server Hello

The server reaches back out to confirm which secure connection may be made from the encryption types are available and selects the highest encryption level available.

3. Certificate and Key exchange

The CSR and CA information is then shared with the client server to prove that the server is who they say they are, and public and private “keys” are exchanged between both sources to encrypt the information sent and securely share it.

All RG Media Company client packages include SSL security

Even if you aren’t an e-commerce website running online transactions and transmitting secure information like bank account or social security numbers, a secure connection is vital to building trust with your customers online and to improving your Google search rank.

Build Trust

Website visitors want to see that little green lock so they feel that their time on your website, and any information they give you will not put them at risk.

Improve Page Rank

Having SSL improves your Google search ranking, as Google wants to promote websites that take measures to protect their users’ information.

SSL Certificate

RG Media Company prioritizes our clients’ security and the digital security of our customers. All RG Media clients who purchase Total Website Plus templates receive SSL certificates as part of their website design package.

Increase your online traffic by ensuring your new website is secure

Contact us to learn more about RG Media Company’s digital services and let us help you grow your business.