3 Local business advantages with responsive web design

Responsive web design, Eugene

What is responsive design?

Responsive design is a web design technique that creates a site that will react to the screen size on a user’s device.  So whether they are viewing from their computer at work, on a tablet from their living room couch, or on their phone from a bench at Alton Baker Park, your business site will be optimized to look and function perfectly.

Is your website responsive? Check here

Increasing your reach to mobile and tablet audiences

This is the year that mobile users are expected to surpass desktop users, yet a quick scan of local business websites in the Eugene area shows that many aren’t responsive, and don’t look or function well from mobile devices.  This despite the fact that 85% of adults think that a company’s mobile website should be as good or better than their desktop version, and 48% of users say that if a site doesn’t work well on their smartphone, it made them feel like the company didn’t care about their business.

This trend is definitely happening locally.  In August, 43% of users of The Register-Guard website were on a mobile or tablet device, and that’s not including people accessing their mobile apps.  If your site isn’t responsive you are cutting out an increasing large segment of your market online.

SEOcial has a good infographic illustrating the move of internet users to mobile devices:

Why Responsive Design is Important: 10 Key Statistics

Increasing your visibility with search engines

Ranking high on search engines, and on maps, can lead to increased traffic to your website.  The giant search companies, like Google, Bing and Yahoo, are putting more resources into localized search.  Think about it, when you need a plumber would you reach for the old phone book or grab your iPhone and search “plumber in Eugene Oregon”.

Google cares about their users experience, and says that responsive sites are featuring prominently in their localized results. This is obviously of huge significance for all local businesses, from restaurants on 5th Street to auto repair facilities in Springfield.  A local business with a responsive site is gaining a competitive advantage.

Save time and cost on development and management

We’ve spoken with local business owners who have spent money developing a separate mobile version of their website.  Now they are stuck making updates in multiple places, and sometimes paying twice to make changes.

With responsive design, changes are much easier and less time consuming, as they can be made in a single location. Nobody understands the importance of savings in time and money like a small business owner.

Contact us

At RG Media Company, we design all of our client’s sites to be responsive, and use WordPress content management system to let local business owners update their sites easily in one location.  If you are interested in learning more about how a responsive web site can improve your business, contact us online.