The Register-Guard’s eighth annual Readers’ Choice Awards begins on Monday, Feb. 1 with the nomination phase. The Readers’ Choice Awards offer local businesses the opportunity to connect with their most loyal customers and reach new potential customers by claiming a Winner ribbon. The blue ribbons have come to symbolize quality and popularity, and are (justifiably) proudly displayed in advertising, on websites and social media, and in stores and businesses. Advertisers often ask us for advice on how to win.
Here are five ways to help your business have the best opportunity of finishing as a winner:
1. Get out the vote.
Vote for yourself and encourage your spouse, friends, cousins, customers and all of your employees to nominate and vote for you as well! It’s a numbers game and the businesses with the most votes are the winners. (But please note: we don’t allow ballot stuffing and are active in ensuring that the votes are legitimate.)
2. Email marketing.
If you have an email database of customers (and if you don’t, we can help you build one), send an email with a simple message such as, “We would greatly appreciate your support in this year’s Register-Guard Readers’ Choice contest.” Make it easy for them to nominate or vote for you by linking to the page on the Readers’ Choice website.
The more your name is out there during the Readers’ Choice contest, the more likely voters are to remember you and enter your business name in the open field nomination phase. We offer several print and online options to drive awareness, including simple text ads right on the online ballot beneath each category. These advertising programs start as low as $100 and have proven to be extremely effective. Contact your account executive today for more info.
Solicit votes from your social media friends and fans. Post “Nominate us!” ribbons and links to the R-G Readers’ Choice page on your Facebook and Twitter pages. To save you time, we provide Readers’ Choice images for this purpose. If you don’t have a Twitter or Facebook business page set up, we can help with that, too.
5. Direct mail, flyer hand outs or in-store posters.
Again, work on your current customer database or walk-ins to remind them to take the time to nominate and vote for you. We’ve seen these ideas work successfully for past winners.
Let us know how we can help you.
-Tyler Mack, Director of Digital Solutions