Google will soon reward mobile friendly sites

Mobile friendly web design, Eugene

On April 21 Google will launch a gigantic change to the way it ranks websites in search.  According to Google Webmaster trend’s analytist Zineb Ait Bahajji, this will have more impact than their recent Panda or Penguin algorithim updates.  In this change Google is looking at one simple thing: is your website fully optimized for mobile?


Make no mistake, if your site isn’t fully optimized for mobile devices, you will likely see a hit to your ranking on mobile searches.  The first thing to do is know if your website is mobile friendly.  If you are unsure about your site use our helpful tool, or contact us for a free website audit.

What can you do?

If your site isn’t mobile friendly it’s time to take action, or watch as you drop down the search rankings to your competitors.  Even if you miss the April 21 deadline, you can gain back lost ground by fixing your site.

We highly recommend building your site in responsive design.  Read our blog post on the three business advantages you get with responsive design.  Check out some of the mobile friendly responsive sites we have built for Eugene area businesses in our portfolio.

Good news

While this is scary for businesses that aren’t prepared, it’s actually really good news.  This change will force businesses to create websites that work well on mobile devices, something everyone should be doing anyway.  For those businesses that are mobile friendly, they will see their site rise up the rankings.  For customers searching for local area businesses on a mobile device, you will be lead to sites that are easier  to read, navigate and use.

We are here to help

If your site isn’t mobile friendly, contact us today.