Blogging is one of the most essential marketing tools for businesses today. Blogs help to establish a presence in your industry, connect with customers, generate leads and improve SEO.
- Marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI.
- B2B marketers that use blogs receive 67% more leads than those that do not.
It’s clear that blogs are beneficial, but where do you begin? How do you make your blog successful? Ask yourself these questions to build a blog strategy that works for you:
1. What is the goal?
Set clear goals now so that you have a solid direction for your blog. This can be to gain leads, to improve SEO or to increase customer engagement. It is important that you continually track these goals so that you can refine your strategy. Knowing your specific goals also allows for clear Call-To-Actions (CTA) in your content.
- Goal: Gain new customers
CTA: “Contact us to get a free quote”
- Goal: Expand your digital presence
CTA: “Follow us on facebook”
- Goal: Increase email subscribers
CTA: “Sign up for our newsletter for specials and alerts”
2. Who is my audience?
73% of online customers get frustrated with websites when content appears to have nothing to do with their interests (NewsCred). Whether you are a B2B or B2C company, write content that is focused on your targeted client base. Consider their age group, gender, income and interests.
- Tone of the content
- Length of the blog post
- Content scannability
- Most searched keywords
3. What is my blogging schedule?
Search engines love consistently updated content and we recommend posting to your blog at least once per month for SEO purposes. It is best however, to write a new post every week or even every day to give your website an SEO boost. For this reason, we suggest building a calendar of blog topics ahead of time for efficiency.
4. How will I promote my blog?
Merely writing great content and publishing it is not going to grow your audience. This is where social media and email marketing come in handy. Use your social media platforms to share your blogs to reach more customers and increase engagement. Incorporate your blog into email marketing content or send email alerts when a new topic is posted.
5. How successful is my blog strategy?
In the most basic sense, tracking which posts have the most comments or “likes” can help you understand what topics appeal to your audience most. RG Media Company’s Google Analytics specialists can help measure your goals more specifically. Take a look at some metrics we use to help our clients grow their business.
At RG Media Company in Eugene, Oregon, we can assist with blog strategy, content writing and goal tracking. Contact us to learn more about our services today.