With 74% of all internet users 18 and older using social media sites, social media has become a fundamental element of marketing strategies today (Pew Research Center). Customers today expect to find your business online and when they can’t, they find your competition instead. While it is important to be involved with social media to stay connected with your customers, certain platforms may be a better fit for your brand than others.
Facebook is an essential social media platform for businesses because customers of all ages can be reached through Facebook. According to a study by Pew Research Center, 71% of online adults use facebook in 2014, and “more than half of all online adults 65 and older (56%) use Facebook,” approximately 31% of all seniors. Facebook can showcase a wide variety of content including extensive copy, photos and videos.
Twitter is a powerful tool for marketers who are willing to be involved with the application frequently. While Twitter can reach millions of people, tweets are also easily buried if not published frequently. Twitter’s 140 character limit encourages you to keep tweets short and to the point, and lets followers find information fast.
Instagram has become increasingly popular with millennials. According to Pew Research Center, roughly half of internet-using young adults ages 18-29 (53%) use Instagram in 2014. Instagram is best for marketers who want to promote their brand or products through photos, and for those who want to increase the number of younger customers.
Pinterest is similar to Instagram in that photos are the main focus. The difference is that users can “pin” their favorite images to “boards” to organize and revisit the things they see. Pinterest is also heavily used by women. A study by Pew Research Center shows that “42% of online women now use the platform, compared with 13% of online men.” Pinterest is ideal for marketers who have a female client base.
Youtube is a great platform to use if you have enough video for a Youtube channel, or are going to make a series of videos. According to Video Brewery, “65% of online users visit the marketer’s website after viewing a video.” Our team at RG Media Company produces various types of videos for our clients, including About Us, How-To’s and testimonials.
RG Media Company in Eugene, Oregon offers social media services that include:
- Initial consultation and development of social media content strategy
- Creation of your customized social media pages
- Weekly social media management, including publishing updates, sharing content and interacting with your fans and followers
- Monthly status updates on your social media key performance indicators to track effectiveness
- In-depth quarterly reviews; discussion of accomplishments and look forward to opportunities and challenges that lie ahead
Contact us at the RG Media Company in Eugene, Oregon to get started with your social media marketing today!