Posts Categorized: SEM

Google Search Rank: How to get to Page One

How do you get to Page One of Google’s search engine results pages (SERPs)? Just like a chef’s signature recipe, it takes a mix of high-quality ingredients. We call this recipe your marketing strategy. What are the ingredients for a solid marketing mix today? Three key strategies to get your business at the top of… Read more »

Five holiday marketing tips for Eugene businesses

It’s the biggest shopping season of the year and people are increasingly going online during the holidays. With this in mind, it is important to refine your marketing strategy to attract new customers and to stay connected with current customers. Shoppers go online for inspiration 64 percent of smartphone shoppers turn to mobile search for… Read more »

Six benefits of professional PPC management

PPC and SEM management in Eugene

Pay-per-click (PPC), often called Search Engine Marketing (SEM), is a great method of advertising to drive targeted traffic to your website and business. While you may know your industry, managing a PPC campaign can be time-consuming and complex. The best option is to hire an expert so that you can focus on your business and… Read more »

We help our clients rise through the Google ranks

Rise through Google Ranks with RG Media Company

In a recent study, our data analyst found that on average, we have helped our website development clients drive 22% more organic Google traffic to their website than they had previously and also helped them appear 12 spots higher in SERP position for a variety of search queries. This means that our clients have gained… Read more »

Search Engine Marketing 101

Search Engine Marketing services, RG Media Company

What is search engine marketing? Search engine marketing (SEM) is an advertising method of buying traffic to your website through paid search listings. Often referred to as “search marketing” or “pay-per-click,” SEM drives traffic to your website by purchasing search engine ads. Benefits of search engine marketing Immediate results SEM allows for your ad to… Read more »