Posts Categorized: Email Marketing

Five holiday marketing tips for Eugene businesses

It’s the biggest shopping season of the year and people are increasingly going online during the holidays. With this in mind, it is important to refine your marketing strategy to attract new customers and to stay connected with current customers. Shoppers go online for inspiration 64 percent of smartphone shoppers turn to mobile search for… Read more »

The importance of permission-based email marketing

Email marketing services, Eugene

Email marketing continues to be a powerful tool for businesses to build brand awareness, communicate with customers and to increase revenue. According to the Direct Marketing Association, 66 percent of online consumers made a purchase as a result of an email marketing message. The first step to a successful email marketing campaign is to build… Read more »

5 Tips to increase email newsletter subscriptions

Email marketing subscriptions help in Eugene, Oregon

Email newsletters have the power to send people to your website, build awareness of your brand, strengthen long-lasting relationships with your customers and to drive direct sales. In 2014, “66% of U.S. online consumers, ages 15 and up made a purchase as a result of email marketing messages” (Mark the Marketer). The first step to… Read more »

4 Tips for a strong subject line

Email marketing, Eugene

Email marketing works— email newsletters send people to your website and landing pages, build awareness, contribute to branding, build trust, and cement loyalty. However, with 84% of all email traffic being spam, other factors of email marketing, not merely sending them, needs to be recognized for open rates to increase. 47% of people say they… Read more »

New photo email campaign app

Email marketing, Eugene

Last week, MailChimp released a new app for iphone, called MailChimp Snap,  which allows businesses to send simple, photo-based email campaigns straight from your phone.  In the app choose a photo from your camera roll, or Instagram account, and write a quick note to go along with the photo. Include a link to the product… Read more »

4 Reasons why your business needs a domain based email address

Domain based email help, RG Media Company

Is your business using an email address that ends in @comcast.com, @yahoo.com or @aol.com? Perhaps your business card reads bobsmith4598@gmail.com. These types of email addresses are fine to give out to your friends, but you don’t want to use these for clients, patients or customers. Every local Eugene area business, small or large, should have… Read more »

Email newsletter best practices for local businesses

Email marketing, Eugene

Email marketing is one of those digital marketing basics that sometimes gets forgotten about while chasing the latest fad. People that actively want to hear about your industry and what you are offering, are some of your most valuable customers, and sending an email newsletter gives you the opportunity to reach out to them at… Read more »