Posts Categorized: Advertising

Google Search Rank: How to get to Page One

How do you get to Page One of Google’s search engine results pages (SERPs)? Just like a chef’s signature recipe, it takes a mix of high-quality ingredients. We call this recipe your marketing strategy. What are the ingredients for a solid marketing mix today? Three key strategies to get your business at the top of… Read more »

Five holiday marketing tips for Eugene businesses

It’s the biggest shopping season of the year and people are increasingly going online during the holidays. With this in mind, it is important to refine your marketing strategy to attract new customers and to stay connected with current customers. Shoppers go online for inspiration 64 percent of smartphone shoppers turn to mobile search for… Read more »

Digital advertising growth forecast

Borrell & Associates reports that digital advertising investment by local businesses will continue to increase, growing a whopping 67% in 2017 in Lane County. The largest projected increases are in targeted display, display banner ads targeted to specific audiences based on demographics, behavior or context, and video advertising, including pre-roll ads and professional video production… Read more »

Preparing your business for the holiday season

Holiday season business preparation, Eugene

A strong online presence and mobile-friendly website is increasingly vital for businesses this holiday season. Customers are online more than ever throughout their shopping process – from inspiration, to research on the go, to the final purchase. Surprising holiday statistics The holidays remain the #1 sales season of the year . 39% of purchases started… Read more »

Expand your holiday revenues

Expanding holiday revenues with RG Media Company

Impactful ads With so many advertising messages directed at consumers during the busy holiday season, it can be difficult to stand out—and even more difficult to extend the holiday sales impact beyond December. We’ve created some special online advertising programs to overcome both challenges. Our three-month holiday ad packages feature our new expanding banner ad… Read more »

Behavioral targeting for local businesses

Behavioral targeting with RG Media Company

Imagine if you were able to place your TV ad only on the screens of viewers who are most likely to want your product or service. Or if you could own every billboard on the route between work and home for only the people who shop at stores like yours. Or place an insert inside… Read more »

Some news about reaching local football fans that may surprise you

Reach football fans with RG Media Company

Did you know that only 38% of the Eugene-Springfield market even has cable TV? And that Dish and DIRECTV viewers only see local ads if they are running on the broadcast (ABC, CBS, NBC and FOX) networks they carry? So you won’t be reaching many local football fans on ESPN, Comcast Sports, Fox Sports or… Read more »

Does size matter?…Yes!

RG Media Company online advertising

According to a new study published at Adweek.com, people remember big, intrusive ads. Large online display ads make a bigger impact and if designed effectively can drive direct consumer activity. We offer home page expanding billboards and the new “Monster” ads on registerguard.com. We also recently experimented with “Wallpaper” ads (see image below) on the… Read more »