Market & Audience

The Register-Guard is the #1 news and information source in Lane County, Oregon. In print and online, our readers are the buyers you want to reach with your advertising message.

About our market

Lane County: A story of continued growth

Eugene/Springfield is the fourth-largest metro area in the Northwest and the second largest in Oregon. Lane County has an exceptional environment for living and working in the fertile southern Willamette Valley.

Lane County’s focal point is the Eugene/Springfield area home to many long-time major employers. Founded in 1876, the University of Oregon employs more than 4,000 people and annually enrolls over 20,000 students. In the mid-1970s the wood products industry accounted for 25 percent of all employment and over 80 percent of all manufacturing workers. Today the manufacturing sector is dominated by such industries as machinery, high technology and the nation’s leading RV manufacturers. Public education, local and regional hospitals, outstanding entertainment and recreational opportunities and a propensity for spirited political debate contribute to the diversity that makes Lane County a great place to work and live.


Advertising on gets results.

We like the direction RG Media Company is heading with their digital initiatives. The redesigned website is mobile-friendly and extremely easy to navigate for the growing digital audience. We incorporate a digital advertising component on with most of our clients. The online sales staff have well-researched suggestions for creating effective campaigns, and they are quick with follow-up Impression and Click Reports.

John Prevedello & Scott Hettick

Prevedello Hettick Marketing Company