Market & Audience

The Register-Guard is the #1 news and information source in Lane County, Oregon. In print and online, our readers are the buyers you want to reach with your advertising message.

About our market

Lane County: A story of continued growth

Eugene/Springfield is the fourth-largest metro area in the Northwest and the second largest in Oregon. Lane County has an exceptional environment for living and working in the fertile southern Willamette Valley.

Lane County’s focal point is the Eugene/Springfield area home to many long-time major employers. Founded in 1876, the University of Oregon employs more than 4,000 people and annually enrolls over 20,000 students. In the mid-1970s the wood products industry accounted for 25 percent of all employment and over 80 percent of all manufacturing workers. Today the manufacturing sector is dominated by such industries as machinery, high technology and the nation’s leading RV manufacturers. Public education, local and regional hospitals, outstanding entertainment and recreational opportunities and a propensity for spirited political debate contribute to the diversity that makes Lane County a great place to work and live.


RG Media Company provides us with the expertise to stay competitive in a digital world.

With RG Media Company, we can target our customers wherever they are. Between the daily newspaper, special sections,, extended digital buys and our new website, we invest more of our advertising budget than ever with RG Media Company.

The R-G team is tech and business savvy, sales orientated, and understands the digital space we do business in today. They manage our online campaign on hundreds of top websites for our home and garden shows.

RG Media Company provides us with the expertise to stay competitive in a digital world.

Karen Ramus, Show Director

Berg Productions, Inc., Eugene Home Show