Email newsletters have the power to send people to your website, build awareness of your brand, strengthen long-lasting relationships with your customers and to drive direct sales. In 2014, “66% of U.S. online consumers, ages 15 and up made a purchase as a result of email marketing messages” (Mark the Marketer).
The first step to a successful email marketing campaign is to get people to sign up. Consider these five tips to increase your subscriber list through your website:
1. Use strong call-to-action
The call-to-action phrase, the words that prompt immediate customer action, should be clear, focused and easy to find. The word(s) should add personalization and create a sense of urgency.
Strong call-to-action: Sign me up, Notify me, Join now, Sign up now
Weak call-to-action – Submit, Click here
2. Add value
Be up front with the content matter and frequency of your newsletters. Provide viewers with 3-5 bullet points of what your subscribers can expect from your content, such as news on specials, services, or events.
Take a look at Prime Time Sports Bar & Grill’s newsletter sign-up page for a great example.
3. Offer promotions
Who doesn’t like a special offer or coupon? A promotion with the subscription of your newsletter can drive immediate action to sales, registrations and inquiries for your business.
Take a look at The Embers’ offer for a coupon with a newsletter sign up.
The sign-up form on your website should be as simple as possible. Most of the time, the only information you will need from subscribers is their email address. Readers are more likely to subscribe if they only have to provide minimal information.
5. Place the form in multiple places
While it’s a good idea to have an individual page for the subscription form, it is also beneficial to place the form in multiple places in your website to increase subscribers. Here are some places you could put your form:
- Side bar
- Contact page
- Blog post
- Events page
- Specials and promotions page
RG Media Company in Eugene, Oregon offers email marketing services that include:
- Consultation and strategy development
- Email marketing design creation
- Management of content and analytics
Contact us to get started with your email marketing campaign today!