Blogging has become an essential tool in digital marketing today. According to Hubspot, Marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI. Take a look at these 3 ways blogging can improve your business.
Blogging lets you:
1. Establish a presence in your industry
Your blog is the ultimate space to showcase your personality, ideas, perspectives and expertise. Having a consistent flow of content can help establish trust between you and your readers, and your blog can become a resource for your customers.
2. Improve SEO and search engine ranking
Each blog post you make is a new page on your website, and with each post you will have more keywords and more web pages linking to each other. Because Google will have more of your pages, your website will show up in search engine rankings more. Google also looks for websites that have a consistent flow of new content. Each blog post accounts for fresh content being added to your website, so this will also boost your online presence in search engine results.
3. Reach more customers
According to BlogHer, 61% of U.S. online consumers have made a purchase based on recommendations from a blog. In comparison to businesses without a blog, your brand is more likely to be found through sharing on email and social media. As explained by Sysomos, blogs are also a great way to reach millennials, as bloggers in the 21 to 35 year-old demographic group account for 53.3% of the total blogging population.
The RG Media Company in Eugene, Oregon can help with blog content and your web development strategy. Contact us to get started today.