Email marketing continues to be a powerful tool for businesses to build brand awareness, communicate with customers and to increase revenue. According to the Direct Marketing Association, 66 percent of online consumers made a purchase as a result of an email marketing message. The first step to a successful email marketing campaign is to build a list of subscribers who have given permission. Permission is required by anti-spam laws and in permission-based email marketing, emails are only sent to people who have given their consent to receive them.
Why is permission important?
Inevitably, the lack of permission can not only hurt your email marketing campaign but your company and reputation.
- Internet Service Providers (ISP) track how many people have reported your email as spam in their network.
- Spam filters can automatically detect emails that look like spam, based on content with too many exclamation points or subject lines with all caps.
- You can get blacklisted by ISPs if they receive enough spam reports, preventing your emails from being sent.
Tips for permission-based email marketing
Getting permission builds trust between you and your subscribers. Open and click-through rates can increase, making your email marketing campaign more successful. To get started with your email marketing campaign, take a look at these tips.
- Don’t assume that people are interested in your emails.
- Don’t send emails to addresses you have purchased or collected from other sources.
- Send an invitation from your personal email address to your contacts to sign up for your company emails.
- Make it clear what people are receiving. This can be done by showing past email newsletters or providing 2-3 bullet points that summarize the content.
- Create email marketing content that is targeted to your audience.
- Make it easy to unsubscribe from your emails.
The RG Media Company in Eugene, Oregon can help you with your email marketing campaign. Contact us to learn more about our services.