What is responsive design?
Responsive design is a web design technique that creates a site that will react to the screen size on a user’s device. So whether they are viewing from their computer at work, on a tablet from their living room couch, or on their phone from a bench at Alton Baker Park, your business site will be optimized to look and function perfectly.
Is your website responsive? Check here
Increasing your reach to mobile and tablet audiences
This is the year that mobile users are expected to surpass desktop users, yet a quick scan of local business websites in the Eugene area shows that many aren’t responsive, and don’t look or function well from mobile devices. This despite the fact that 85% of adults think that a company’s mobile website should be as good or better than their desktop version, and 48% of users say that if a site doesn’t work well on their smartphone, it made them feel like the company didn’t care about their business.
This trend is definitely happening locally. In August, 43% of users of The Register-Guard website were on a mobile or tablet device, and that’s not including people accessing their mobile apps. If your site isn’t responsive you are cutting out an increasing large segment of your market online.
SEOcial has a good infographic illustrating the move of internet users to mobile devices: