How to prepare for video production

As part of our video production services, and included in some of our website design packages we are producing About Us videos for local Eugene area businesses.  For many clients, this is the first time in front of the cameras.  We created the following tips to help you feel confident and prepared when going into a video shoot.

Interested in creating a video for your website or social media platform?  Contact us.

Preparing for a video production shoot

Shooting the About Us Video is exciting.  We are going to create something that will emotionally connect your business to your customers in a way that only video and audio can. We understand that the process can also be a little nerve-racking for people that haven’t done this before.  Here are a few tips to get you ready.

Don’t worry this isn’t live television.  We will be recording the interviews and editing everything together along with footage of your business.  So if you make a mistake, or mess up it isn’t a problem.  We can stop and start again.

Be prepared to talk about your business.  An About Us video is a way for customers to get to know you and what you do.  We will often start the interview asking the open ended question “Tell us about your business.”  After that we will have a conversation and we might ask you to go into a little more detail about a specific product or service or follow up with questions like “What sets your company apart from the competition, or what makes you special?”

What should you wear?

This is the number one question we get before a shoot.  Here are some tips to help you look your best on camera.

Microphone

We will be clipping a wireless microphone to your shirt/top, so make sure you wear something that the microphone can be clipped to (no t-shirts).

Solid colors are best

Large, bright patterns and prints are distracting and can draw attention away from your message. Avoid them. Muted or subdued patterns are generally okay.  Avoid herringbones, plaids, checks and especially stripes: Large ones are distracting, and small ones can dance around the screen, creating rivers and waviness.

Avoid bright white

White tends to dominate the screen, and like neon and bright colors, should be avoided. A better choice: not-quite-white colors like light beige, light gray and very pale colors may work better.

Be careful how you wear black

Through a camera lens, black tends to absorb much of the light around it, making details less visible. Black and very dark colors are usually okay when worn on the lower half of the body, such as a skirt or pants. If for some reason, you must wear black near the face, (i.e., a shirt) you can wear a colored jacket or sweater over it so less of the black is visible., add a colored scarf (avoid neon colors). This contrasting addition of color can also be accomplished with a piece of jewelry.

Style

Stay subdued, even boring. Don’t make a fashion statement unless it fits your businesses brand image. You want the audience to focus on what you have to say.
Jewelry: Keep jewelry to a minimum, especially earrings. A necklace can add a colorful or contrasting accent, but it shouldn’t be noisy, or too flashy or reflective. Don’t wear jangly bracelets or large dangling earrings.

Logos

The only logo or brand you should be wearing is your own, if you have one.

Hair, makeup

This applies to both men and women. This is not the time to try out a new hairstyle, just make sure you are neatly groomed. For the ladies, if you never wear makeup, consider at least a light, matte, powder foundation, a touch of mascara and some lipstick. If you usually wear makeup, do your normal, stepping-out-of-the-house routine, use a little blush. For the men, a light powder on the face will reduce shine—as far up the forehead as is necessary. You’ll be glad you did.

Contact us

Ready to get started creating an engaging video for your website or social media platform?  Contact us.