Having a responsive website is more important than ever. Google announced this month that mobile-friendly websites will continue to be rewarded in their new update this May. This update is a continuation of their update of April 2015, giving responsive sites a boost in search rankings. According to Google, the new update will “increase the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”
Mobile searches continue to rise with the growing use of smartphones and tablets today. According to Google, “77% of mobile searches are in a location (work or home) likely to have a PC available to them.” With the new update, you will most likely see a negative impact on your website’s search ranking if it is not responsive. Not sure if your website is responsive? Check here.
Why is it important to be mobile-friendly?
- Mobile technology allows consumers to search anytime, anywhere
- Consumers can search on the go to make purchase decisions
- Desktop-only sites are difficult to view on smaller screens, leading users to have to pinch and zoom to read content
- Consumers will choose your competitors with user-friendly websites if they become frustrated with yours
The RG Media Company in Eugene creates responsive websites. Contact us to learn more about our web development services today.