In the coming weeks, The Register-Guard will be introducing a new company logo that more accurately reflects our business today. Below is a story written by managing editor Dave Baker published on January 30, 2016 on registerguard.com.
R-G becomes RG Media Co.
The Register-Guard changes its brand to reflect a new era of communication and marketing
Signs of change are everywhere these days — including at The Register-Guard.
The news company is changing its brand for the first time in many years and now will be called RG Media Company.
But please also take note of what’s not changing: The newspaper product will still be called The Register-Guard, and it will say so right at the top of every print edition.
The sign in front of the company’s property on Chad Drive, however, will be changed to RG Media Company, as will signage inside its office building. Much of the company’s advertising and marketing campaigns and materials will use RG Media Company branding as well.
There are many reasons for a shift in brand strategy, according to the company’s marketing director, Sally Wickes. But the most compelling reason, she said, is that the company now does so much more than print newspapers.
“The number of different ways readers access our content is growing,” Wickes said. “Our website draws more than 550,000 monthly visitors. Facebook and Twitter bring thousands of readers to registerguard.com every day. The RG icon is how our app users and social media followers immediately recognize us on their mobile devices.”
Customers come to RG Media Company for a variety of digital products and through many different platforms, such as The Register-Guard website, news apps, the e-edition and social media. The company also offers digital services, including website design and development, video production and marketing expertise in search-engine optimization, analytics and social media.
“Our advertising representatives now sell customized marketing solutions to businesses, utilizing a wide range of print and digital options,” said Tyler Mack, the company’s director of digital solutions. “We also have a much broader support staff for the growing digital marketing needs of our customers.”
The Register-Guard brand will still be seen in places other than the print product, including at the top of the website’s home page and on the outside of the six-story press building.
The company last made a significant name change in 1983 when the newspaper’s masthead was changed from Eugene Register-Guard to The Register-Guard, reflecting the news product’s regional appeal and strong circulation outside Eugene.