Instagram announced three new business tools for business to better engage with users of the social network: Account insights, Ad insights, and Ad staging. They didn’t announce a timeline for when the tools will be available, but we are still counting down the days we can get our hands on all of the data, especially the Account Insights.
Instagram said that the account insights will allows businesses to see how they’re increasing brand awareness on Instagram through impressions, reach, and engagement.
Here at RG Media Company we are self proclaimed data geeks, and we enjoy diving into the digits. We think smart online business decisions are made through research, and when we see how customers are reacting to our message, we can make tweaks to connect with them even better.
We currently install Google Analytics in all of the web sites we develop, and provide monthly and quarterly reporting to help our clients gain understanding on how their site visitors are interacting with the business. All our social media management work includes using analytic tools like Facebook Insights and Twitter Analtyics to gauge our success and make adjustments. Instagram Account Insights is another welcome tool.