Eugene Family YMCA video campaign

Eugene Family YMCA video campaign, RG Media Company

Eugene Family YMCA has been a part of our community for over 100 years and provides many programs including diabetes prevention, aquatics and summer camp for children. We produced a series of seven videos narrated by members and volunteers who tell their story on how the Y has supported them.

Production

In the planning stage of this video campaign, our video experts toured the facility and listened to the YMCA team’s goal for the videos: to showcase how their programs meet special needs of the community. Our video experts then interviewed members and volunteers, shooting footage to accompany their story.

Results

We have received very positive feedback from Eugene Family YMCA and the community. They are happy with the excellent quality of video content and that their vision for the project was seamlessly translated into the final products.

“Their staff was extremely flexible and really put the interview subjects at ease. We had a vision for what we wanted to achieve and they made it a reality.” – Jeff Oliver, Director of Communications & Operations, Eugene Family YMCA

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