Borrell & Associates reports that digital advertising investment by local businesses will continue to increase, growing a whopping 67% in 2017 in Lane County. The largest projected increases are in targeted display, display banner ads targeted to specific audiences based on demographics, behavior or context, and video advertising, including pre-roll ads and professional video production used for online marketing.
The digital marketing experts at RG Media Company can help local businesses navigate the most effective ways to invest in these new channels and how to properly measure that investment to ensure ROI. We are happy to provide an industry-specific report showing the media mix trends for your type of business. Contact your Account Executive today to arrange a meeting to discuss customized options for your specific marketing goals.