Digital Advertising

We offer programs with high visibility for branding and awareness as well as tightly targeted niche campaigns that must show high ROI and everything in between. We see it as our role to help local businesses succeed in digital advertising and to better understand how online and offline marketing connect. Call us today (541-338-2259) and find out how to drive real results by increasing your digital presence.


 

registerguard.com

 

Digital Sponsored Content

Digital Sponsored Content is available on Registerguard.com in the form of paid article creation and placement with high prominence on the home page and local news section fronts. All sponsored content article pages will come with exclusive advertiser banner ad placement, hyperlinked words in the article and will have page view minimum guarantees.

 

Video Advertising

Video advertising is available on Registerguard.com in the form of pre and post-roll ad slots that play before (and after) Register-Guard produced video content. All video ads play prior (or after in the case of post-roll) to locally produced videos and cannot be skipped by the viewer. The videos themselves are clickable and full reporting is provided including video views and clicks. Video production services are also available for additional cost.

 

Search Engine Marketing

Your most qualified customer is the one actively searching for your product or service in you target service area. Being able to dynamically attract these potential customers to your site proves to be a very lucrative advertising method. Search Engine Marketing or Pay-Per-Click, is arguably the most profitable advertising medium and without a strong search campaign businesses miss out on hundreds and thousands of opportunities every day.

Let us show you the opportunities you may be missing out on with SEM and why The Register-Guard should be your partner in helping you maximize your budget effectiveness and drive new customers through this channel.

 

Homepage Expanding Billboard

 

300×600 Monster Ad

 

Homepage Block Ads

The R-G Homepage receives more than 700,000 views each month - advertise your business here for a low, flat rate!

 

Weather Sponsorship Packages

Includes 10% Share of Voice on The Register-Guard Weather page - 1 ad position ( either 728x90 or 300x250)
Includes 10% Share of Voice in the ROS weather widget ad position on every page of the site
(each should receive well over 300,000 monthly impressions! )

 

Audience Extension: Behavioral & Re-Targeting

Imagine that you could purchase state of the art advertising on a billboard on the busiest streets in town. Then imagine that you could ensure that the majority of the traffic that sees your billboard is located close to your business and has an interest in your products or services. Audience Extension allows you to do this on the Internet using targeted display ads!

 

Go Entertainment Email

Reach active consumers in Lane County by advertising in go Entertainment. Whether it’s on the website, sponsoring the widget, in the email newsletter or all three, you are assured of reaching people looking to get out and spend money

 

Mobile Advertising

Advertise your business or services on Registerguard.com's new mobile-friendly version and reach local consumers wherever they go!

Ask you account executive about our mobile targeting options!