A picture says a thousand words but video tells your story. Video gives you the ability to introduce yourself to your customer through interviews, and the sights and sounds of your business or organization. Not only do videos improve your website, they improve your business.
1. Video creates a bond
“80% of your online visitors will watch a video, while only 20 percent will actually read content in its entirety” Digital Sherpa
Videos have the power to create an emotional bond and relationship between you and your customer before they ever step through your door. Whether the video is an introduction to your business, a how-to, or a series of tutorials, viewers will feel a connection and trust that would not exist without watching a video.
2. Video improves business
According to tests conducted by StacksandStacks.com, a consumer who views a product video is up to 144% more likely to add that product to her cart than a consumer who watches no video.” With more people reaching your website, watching your videos, and finding a connection with you, more people will walk into your business and become a customer.
3. Video improves SEO
Your website copy is not the only medium for you to utilize your Search Engine Optimization (SEO) strategy. You can in fact tag your videos with keywords, and also include them in the video title and description. Strong SEO will bring your website higher up on search engine results, and drive more traffic to your website.
Types of video
Videos about you provide deeper insight on your company or organization. About Us videos is your opportunity to tell your story and to personalize your business. Take a look at this video RG Media Company created for Johnson Brothers Greenhouses:
Testimonial videos gives viewers a sense of trust, hearing positive customer feedback from people like themselves. Take a look at this video RG Media Company created for Living Concepts Landscaping:
Tutorial or how-to videos are a great way to educate your customers or employees about your products and services. Take a look at this video RG Media Company created for Twin Rivers Sew & Vac: